About Facebook – What is the big fuss?
Facebook took the world by storm ever since its inception, around a decade ago, and is the second most visited site on the web, behind only Google.
With its user base growing rapidly, and this growth not showing any signs of slowing down, Facebook holds the crown of social media, and is the ideal platform for connecting people all around the world, whether you’re an individual or an organisation.
Facebook lets companies, businesses, public figures and events publicise themselves to a diverse audience, which is why any entity that wants the world to know about itself leverages Facebook.
Why Facebook business pages?
After you have set up a well-rounded, effective website which is converting visitors into actual customers for your business, and you’ve created/claimed your page on Google Places, your next step in maximising your online presence is to create social media profiles. A Facebook page for business is the best place for you to begin.
Back when Facebook had just started out, before Facebook company pages became the norm, businesses that wanted to set themselves up on social media would create Facebook groups or Facebook profiles (these profiles were identical to those created by individuals).
However, today, you will have to create Facebook page for your business in order to connect to your fans and potential customers through the platform. These pages have become increasingly optimised and geared towards business users, letting you adorn them with your personal stamp. In other words, they are the most effective way to market your business, capture leads and build lists.
Facebook allows normal interaction through your Page name, meaning you can do virtually anything that would require a profile some time ago. This is why it is a good idea to phase out your existing business profile when you have created an official page for your business.
A page is simply a lot better than a profile and running both will result in an incoherent, disjointed fan following and interaction.
There is also the fact that Facebook forbids you from using a Profile page for business purposes, which means your business profile may get blocked without notice if you violate their Terms of Service, taking with it all your days and weeks of hard work.
Here are the top five reasons why a business should create their Facebook page, if you’re still entertaining doubts about creating it:
- Your business will have more exposure to potential customers: Facebook has more than 1.19 billion users, therefore, you can well imagine the chances of landing new customers every day.
- Reduce your marketing costs: Creating a page for your business on Facebook will cost you nothing. Sure you can have a professional design, your cover photo and picture, but it isn’t mandatory. You can use photographs of your businesses in action and they’ll do just fine (in some cases, better). Simply put, you don’t have to pay anything upfront to establish your Facebook presence, until you start paying for ads to acquire likes, promote posts and run sponsored stories, which are only there to enhance your reach to targeted clientele.
Facebook ads are comparatively inexpensive than conventional TV, radio or print ads, and are a thousand times more targeted.
- Reach your intended audience: Facebook lets you direct your ads towards targeted customers within a specific radius. This is ideal for small businesses in need of leads and potential customers. They may cost more than an average Facebook ad campaign, but they are still a lot more affordable than conventional ads, and they come with the added surety that you have targeted the precise segment of Facebook users you need.
- Facebook Insights: Facebook Insights is a graphical representation of your page’s statistics such as post performance, post and page reach, page engagement and so on. Many businesses users may not be especially good with numbers, or may not enjoy going through ledgers like data to analyse their page’s performance, which is where Facebook Insights really shows its worth.
Going deeper, you’ll be able to find out how each and every one of your posts is performing, the demographic distribution of your following and so on.
- Keep an eye on your competition: Facebook recently added a feature that lets you spy on competitive businesses.
Obviously, this doesn’t mean you’re able to take a look into their exact performance statistics, but it will definitely give you an idea of how others in your particular niche are doing.
Right above your page’s cover photo, you’ll see a ‘Pages to Watch’ section, and you’ll be able to add 5 pages at a time to your watch list. Facebook will also recommend pages based on your niche.
If, while looking at your watch list one day, you notice a competitor’s page has gotten a lot more likes, you can visit them and observe the changes that they’ve made to attract new followers.
Even if you can’t glean anything tangible from your competition, you’ll still be more motivated about promoting your page when you’re able to track your competition’s progress in real time.
Creating a Facebook page for business
Here’s a step by step guide on creating the perfect Facebook page from where you can start gathering a following for your business:
- Start by logging into Facebook.
- Visit http://www.facebook.com/pages/create.php – to begin to create your free Facebook page.
- Choose the kind of page you want to make. You should stick with the ‘Company, Organization or Institution’ or ‘Local Business’ option when you create a Facebook business page. Facebook will ask for some basic information about your business such as its name, category, contact number and address.
- In the ‘About’ section of the Set Up wizard, you can write a few sentences that tell your audience what your page is about. Make sure that what you write is relevant to your business since it will also help you appear in the correct search results. Also enter other links to your business such as its website, Twitter, Yelp profiles etc.
You will also need to choose a unique web address for your Facebook page
- Upload your profile picture in the ‘Profile Picture’ section- this picture will appear on the top left corner of your Facebook page, and is an opportunity for you to put in some personal branding and precise positioning. Create an image that is a 180 x 180 pixels square. Your best bet will be a detailed picture of your brand insignia. Once the image is uploaded, click continue.
- You will also be given the option to add this page to your personal Facebook profile’s favorites for easy access in the ‘Add to Favorites’ section.
- The last section in the create Facebook business page wizard is ‘Preferred Page Audience’, which lets you choose the desired audience for your page, so you can reach out to exactly the people you want to, based on their location, age, sex and interests.
- Click on Save and you’ll be taken to your freshly created page. Add more details about your page by clicking on ‘Get Started’ and following the on screen instructions.
- You’ll also need to add some more pictures to your page (at least five) since this will populate your timeline and make your page look more organic.
- Now your page is all set up and ready, start by inviting your Friends to like the page and publicise it using the basic techniques discussed below.
Create a fancy Facebook header
A Facebook header, more properly called a Facebook cover photo, is an important factor in answering the question of how to make a Facebook page.
It is the larger picture that goes behind your page’s profile picture, as can be seen in the picture below:
Here are some basic facts about the cover photo:
- It has an 851 by 315 pixels resolution on computers and a 640 by 360 pixels resolution on smartphones.
- It won’t display on feature phones.
- Its minimum size can be 399 x 150, but we’d recommend that you stick with an 851 by 315 pixels sRGB file with a size of at most 100KB (it loads fastest this way – if your cover photo hasn’t loaded immediately after the visitor has opened your page on Facebook, they may perceive it negatively and close the tab!)
- If you’ve decided to include text in your cover photo, stick with the PNG format to get the best results.
We can also help you to create a cover photo based on the following tips (click here), or you can do it yourself if you are reasonably proficient in a graphic designing software such as Photoshop.
- Show what your business is about instead of telling: Use the visual real estate provided by the cover photo for maximum effect, show what your business is about in the clearest possible way.
- Be creative while remaining faithful to your brand: Although being creative isn’t a bad thing by any means, you need to keep your creativity in a limit that stays true to your brand name. Having a brand name is a must for any business that wants to stand out among the crowd.
- Use a cover photo which melds with your profile picture: Although not a necessity, it is definitely a popular trick these days. Many well-known brands e.g. Jack Daniel’s, The Simpsons etc. are utilising it to create an effect which is extremely eye-catching for first time visitors.
- Promote any new products / services / events that you may have in plan: If you’re planning to introduce a new service or product, or intend to host an event soon, you need to generate attention to it, and a great way to do this is through your Facebook cover picture. Big brands like Haagen-Dazs and Pizza Hut do it all the time.
- Change your cover photo with seasons and for special holidays: Showing to your followers that your business has a fun side to it will give it a more human feel, besides letting them know that you stay abreast of current events.
If you want to do this yourself here is a very easy to use Facebook page templates below that can let you create awesome looking pages
If you find doing it all by yourself too difficult please be sure to contact us and we will be happy to help.
How do I promote my page?
Now that you’ve created a Facebook page, you need to get visitors and likes. Here are some tips on how to do that:
- Tell people: Word of mouth is still a great marketing tactic to bring attention to your site. Tell people e.g. colleagues and friends that your page is up and running and that they should like it.
- QR codes: Quick Response Codes are appearing everywhere, in magazines and newspapers and the like, and they’re a fast way to direct smartphone traffic to websites including Facebook pages. There are QR code generators online that you can use for free and QR codes are small enough to fit almost anywhere such as print ads, brochures or product packaging.
- Email promotion: If you have an email list of subscribers, send them a brief email notifying them of your Facebook page and telling them why it is worth taking a look. Afterwards, include a link to your Facebook page on each one of your email newsletters.
- YouTube promotion: If you’re accustomed to making videos for your website or for fun, you can include a well-placed shout-out towards your Facebook business page at the end of the videos to bring to people’s notice. You may also place the link in the video’s description since many people take a look over there too.
- Facebook Ads: As described above, Facebook ads are a great way to connect with exactly the right kind of audience for your business. They are far cheaper than conventional advertisement techniques and are many, many more times accurate in whom they target with regards to your business.
How to delete a Facebook page
If for some reason, you need to get rid of your Facebook page – maybe it isn’t getting the traction you had hoped, or you’re thinking of creating a new page, or your business has changed its name and you want to start afresh – you can do so quite easily, as described in Facebook help:
In order to delete a Facebook page, you’ll have to be its admin.
- Click on Settings at the top of the page.
- Click on Remove Page and do as the on-screen instructions say.